Velo, Rapido | This is about a few different things.
Plenty of people are asking good questions about whether social media matters. So I’m putting a couple of studies on my reading list. Soupsoup (via Kenyatta/Elspethjane/Tumblr in general, speaking of social.)
Two interesting reports out today. One from Aol/Nielsen shows that 66% of content is shared via email, only 28% on social networks (but much higher for those under 35.)
Another from Pew, showing that Facebook sends Huffington Post 8% of it’s referring traffic. Google sends 50%+ to Examiner.
The study also shows Twitter being a very small driver of traffic: “Of the top 21 sites for which there were data, Twitter showed up as referring links to just nine. And for all but one of those nine, Twitter sent only about 1% of total traffic”
Related, this has been simmering in my drafts for a bit. I could finish the thought, but you get the idea.
Alycia got me thinking about owning your conversation, identity and data portability. Not just because I’m annoyed that I keep bumping up against conversations I can’t weigh in on without first logging in to Facebook, but also because I had a great breakfast with Phillip in Raleigh. He pointed out that Demand Media’s acquisition of Pluck (or more recently of CoverItLive, a tool I found damn near as useful as Disqus, while I was compromising my values at Gotham Gazette) means that newsrooms found suddenly that the very folks they’d been decrying as nothing but a content farm suddenly owned their conversations. And their readership. And all the data about what content is most engaging.